Real Betis Balompié has launched a visual campaign starring Héctor Bellerín to mark its return to the Champions League. The club posted an artistic image of the full-back on its social media, moving away from conventional sports aesthetics.
The image is a 'beauty' style photograph, a genre focused on the face and its details. Bellerín appears with his eyes closed and his face partially covered in green and white paint, the colors of Betis. Controlled lighting and a tight frame concentrate all attention on his skin and texture, leaning more towards the visual language of fashion. The production follows a careful artistic direction, where composition and light take precedence over football action.
The club accompanied the photo with the message "Today is different... Today is #DíaDeBetis!", along with three green hearts and the hashtags #DíaDeBetis and #EuroBetis. This post coincides with the team's debut in Europe's top competition, something that hasn't happened in over twenty years. Fans can check the team's full journey on our fixtures page.
The decision to feature Bellerín comes after controversy sparked by homophobic comments from youtuber Iñaki Angulo against the player. His words provoked numerous reactions and led the Association for Transparency and Democracy in Sport to file a complaint with the Prosecutor's Office. Betis made no direct reference to this matter in its publication, focusing solely on celebrating the historic European return.
Héctor Bellerín, with a long career in the Premier League and the Spanish national team, has established himself as a key piece in the Sevillian side's defense. His profile, both on and off the pitch, fits the visual identity the club wants to project at such a significant moment. To learn more about the squad, visit our squad listing.
The Verdiblancos are competing in the Champions League for the first time in more than two decades. Their first match will be against Lille OSC at the Benito Villamarín Stadium, a fixture loaded with emotion for the fans. This milestone recognizes the work done in recent years and places the club on the continental stage it longed for.
The campaign with Bellerín aims to convey a renewed and ambitious identity. The 31-year-old right-back represents that mix of experience and modernity that Betis wants associated with its project. The team faces a tough group stage but with the hope of competing at the highest level.
The Champions League debut is scheduled for Tuesday, September 10, 2026, a day that will be marked in the recent history of the Sevillian club.
