Betis fails to block 'Betty' trademark registration by a women's apparel brand, according to Law360 report dated August 20, 2026. The club was unable to convince European authorities to block the use of the term.
The club's attempt focused on preventing the owner of a women's fashion label from registering the 'Betty' trademark, fearing potential confusion between the team's name and the clothing line. However, the European intellectual property office assessed that the risk of confusion among fans was low and therefore did not approve the blocking request.
Betis, which has protected its identity with several trademark rights, must now decide whether to pursue other legal avenues or accept coexistence of the name. The decision highlights the complexity of protecting brands in a global market where names can cross sectors without causing direct confusion.
