Real Betis Balompié has launched its Christmas campaign with the presentation of an ad that focuses on the magic and illusion that the 'Trece Barras' awaken among its fans. The story takes place inside a Sevillian house, where a father has a transcendental conversation with his son about the existence of magic.

What happened?

The boy, a passionate fan of Real Betis Balompié, with a firm gaze and a mischievous gesture, without saying a word, disregards his father's statements, opens his case, takes a pen and starts writing, remembering an unquestionable truth: the magic of Real Betis Balompié.

Why is it important for Real Betis Balompié?

The campaign aims to highlight that intangible that emotionally unites fans with their club, that strong sense of belonging to their colors and identity, the happiness in victory, the sadness in defeat, or the illusion of reuniting with their team and players.

What comes next?

The 76-second audiovisual production has been developed by the agency 'El Ruso de Rocky' in what is the first collaboration between the two entities. | Statistic | Value | | --- | --- | | League standing | 5th in La Liga, 60 pts, 15W-15D-8L from 38 games, recent form WLWDW | | Goals this season | 59 scored, 48 conceded (+11 goal difference) | | Title race | 34 points behind leaders Barcelona | And with this campaign, Real Betis Balompié seeks to awaken the illusion and magic among its fans this Christmas.