Real Betis Balompié has signed a strategic agreement with fintech Ebury to strengthen its financial structure and optimize its international operations. With this alliance, the Andalusian club will be able to manage payments in multiple currencies and mitigate the risk of exchange rate fluctuations, areas that are increasingly relevant in the daily activity of large sports entities.

What happened?

The agreement, signed today in Seville by Luis Merino, General Manager of Ebury in Spain, and Ramón Alarcón, CEO of Real Betis Balompié, has a validity period from July 1, 2026 to June 30, 2028. As part of this collaboration, Ebury will have a presence in the main communication channels of the club, both digital and physical.

Why does it matter for Real Betis Balompié?

The incorporation of Ebury allows the club to have a partner specialized in an area that is increasingly strategic for a club with international activity. In addition to strengthening its sponsorship structure, this alliance provides access to advanced financial solutions to manage international operations more efficiently and opens up new opportunities for collaboration with the business fabric.

What comes next?

The agreement signed with Real Betis expands Ebury's sports sponsorship strategy as a tool to combine brand positioning, relationship generation, and joint actions directed at the Andalusian business fabric. For Luis Merino, General Manager of Ebury in Spain, «this agreement represents the union of two organizations with a clear international vocation. Real Betis is a sports brand of enormous prestige and growing global projection, while Ebury has been helping companies and institutions to operate safely in international markets for over 15 years».

Currently, Real Betis Balompié is in fifth place in the League, with 60 points, 15 wins, 15 draws, and 8 losses in 38 games, and a positive goal difference of 11. The distance with the leaders of the League is 34 points.